Market research has shown that demand for meat has scarcely changed. The amount of prepackaged meat is continuing to increase, influenced by the trend to convenience food and cost savings at supermarkets. There also seems to be an increase in ready-made meals using meat components. Demand for fresh product is characterised by enormous diversity. The important factor for keeping demand up to the mark is the guarantee of quality maintenance throughout the entire production chain, from fattening and slaughter to semi-finished and end products. This involves maintaining colour, moisture and cell structure, among other things.